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Managing Biotechnology: From Science to Market in the Digital Age
Download PDF Managing Biotechnology: From Science to Market in the Digital Age
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From the Back Cover
"Biotech companies have long been innovators, using the latest technologies to enable cutting edge science to help patients with serious diseases. This book is essential to help biotech firms understand how they can–and must–apply the newest technologies including disruptive ones, alongside science, to innovate and bring new value to the healthcare system." JACQUALYN FOUSE, PhD, Executive Chair, Dermavant Sciences and Retired President and Chief Operating Officer, Celgene "Simon and Giovannetti have written an essential user's manual explaining the complicated interplay of the patients who deserve cutting-edge medical care, the biotechnology companies (big and small) creating the breakthroughs, and the healthcare organizations and clinicians who bridge those worlds." BRUCE DARROW, MD, PhD, Chief Medical Information Officer, Mount Sinai Health System "Since the mapping of the human genome was completed nearly 15 years ago, the biotechnology industry has led the rapid translation of raw science to today's innovative medicines. However, the work does not stop in the lab. Delivering these novel medicines to patients is a complex and multifaceted process, which is elegantly described in this new book." JOHN MARAGANORE, President and Chief Executive Officer, Alnylam Pharmaceuticals "A comprehensive and captivating review of the many and sometimes unexpected impacts of digitalization on the Bio Industry. A 'must read' for anyone involved in the race for efficiencies and the quest for patient-centric solutions." BERNARD POUSSOT, former Chairman and CEO, Wyeth A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models Biotechnology has developed into a key innovation driver, especially in the field of human healthcare. But, as the biopharma industry continues to grow and expand its reach, development costs are colliding with aging demographics and cost-containment policies of private and public payers. Concurrently, the development and increased affordability of sophisticated digital technologies has fundamentally altered many industries including healthcare. The arrival of new information technology (infotech) companies on the healthcare scene presents both opportunities and challenges for the biopharma business model. To capitalize on new digital technologies from R&D through commercialization requires industry leaders to adopt new business models, develop new digital and data capabilities, and partner with innovators and payers worldwide. Written by two experts, both of whom have had decades of experience in the field, this book provides a comprehensive overview of the new business context and marketing models for biotech companies. Informed by extensive input by senior biotech executives and industry experts, it analyzes the strategies and key success factors for the financing, development, and commercialization of novel therapeutic products, including strategies for engagement with patients, physicians, and healthcare payers. Throughout the book, case studies provide researchers, academics and students, corporate marketers, senior managers, consultants, financial analysts, and other professionals involved in the biotech sector with insights, ideas, and models.
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About the Author
FRANÇOISE SIMON, PhD, is Professor Emerita, Columbia University and Senior Faculty, Icahn School of Medicine at Mount Sinai. Dr. Simon has over thirty years of experience in working with Fortune 500 companies, new ventures, European and Asian firms, and the United Nations. GLEN GIOVANNETTI is a partner at Ernst & Young LLP and the EY Global Biotechnology Leader. He has over twenty-five years of experience serving clients in the biopharmaceutical industry on a range of strategic issues.
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Product details
Paperback: 320 pages
Publisher: Wiley; 1 edition (October 16, 2017)
Language: English
ISBN-10: 1119216176
ISBN-13: 978-1119216179
Product Dimensions:
5.9 x 0.7 x 8.8 inches
Shipping Weight: 15.2 ounces (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
7 customer reviews
Amazon Best Sellers Rank:
#680,519 in Books (See Top 100 in Books)
This is an excellent concise summary of the state of this complex and changing industry. Well worth having a read
This is a well researched and very readable introductions to biotech and biopaharma. I reviews the major themes and verticals from a business and market perspective, looking at business models and approaches such as alliances, precision medicine and the use of data analytics for drug development and point of care tech such as telemedicine.Despite the potential top be very dry, the material is presented well and ample references are also provided so you can dig into the source material.
Unlike many business books, this one actually has useful content. What's more, that content actually warrants a book, rather than 3 pieces of paper. The book is extremely well-organized, as one might expect from the authors who are leaders in their fields of academia and consulting. What one might not expect from those authors is a book that is pretty in touch with the pharmaceutical industry, yet that's what this book delivers:The introduction focuses on how digital technology is poised to transform the biopharma sector, but really acts as a good succinct environmental assessment.The next few chapters discuss how to raise financing and/or create partnerships with other companies, with lots of nice examples.The middle of the book features a useful discussion of precision medicine and precision marketing.Chapter 6 is a bit trendy, expounding on the virtues of patient centricity, which really just seems like a dig at those companies that put shareholders above patients.The next two chapters cover drug pricing and strategic payer engagement, which are major driving forces in the industry right now.Chapter 9 covers digital health strategies, although by the end of the chapter it's clear this is more about long-term potential than imminent disruption.The final chapter covers big data and analytics, in not quite as much detail as I was hoping for from the title.In short, this book hits all the main talking points for anyone involved in drug development and commercialization. It doesn't deal directly with the impact of the changing environment on the research part of drug creation, but is still an accessible and useful introduction for anyone in this space.The text is somewhat dense and frequently interrupted by diagrams and call-outs for specific examples. Everything is reasonably current - the book was clearly written in early-mid 2016 - and the authors do a great job of summarizing each chapter and the themes of the book at the very end. There's even an excellent index and plenty of references.If you're in the market for a book like this, I can't think of one I'd recommend more highly at this point, despite the few shortcomings I've already noted.
I have been working for many years in the biopharmaceutical sector. It is hard to find any recent book on the industry. "Managing Biotechnology: From Science to Market in the Digital Age" fills this gap at a very interesting point in time: the industry is undergoing critical changes with digital technologies impacting both the way science is carried out and the way companies can succeed in today's complex healthcare markets.The authors do a great job at providing a strategic perspective of the industry and discuss new opportunities and challenges in the current environment. The book is filled with current examples of innovative players and approaches. You will enjoy and learn much from this book if you are a student interested in the life sciences sector, a manager in a biotech organization who is looking to get a big picture understanding, or a consultant or service provider to the industry.
An excellent introduction to, and explanation of, this crazy, complex and fast-changing industry. What I found particularly helpful was the recognition throughout the book that while scientific and medical innovation is the sine qua non of the business, price is no longer a secondary consideration. As obvious as that might be to a business person from any other industry, defining value-for-money hardly represents conventional thinking among biotechnologists. The authors both document this price/value challenge and suggest approaches to addressing it (see in particular the very useful chapters on drug pricing in context and strategic payer engagement). Given how quickly this industry is changing, Managing Biotechnology is well worth the time of the industry veteran; but it is also an extraordinary resource for the novice or indeed anyone moving from a specialized role to one with broader responsibilities.
Though I have a longstanding interest in biotech, I am not a current or aspiring biotech business person. It is the (ethics of) biotech science practice that interest me. But I have—increasingly many—business school bound students who plan to draw on their biotech science backgrounds in a commercial context, and need help figuring out how best to do so successfully. This is a valuable reference for me to be able to share with them.
This is a great book for any biotechnology practitioner - scientist and manager.The book covers a wide variety of stuff from Financing, Drug discovery, Patient centric approach and most importantly analytics. While it is important to have cutting-edge research, it is equally important to get the right financing, market it well.
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